Primo: a London based technology company which creates tangible toys that enable girls and boys to learn, play, and create with technology

In a nutshell

Primo is a London based technology company for children. We create tangible toys that enable young girls and boys to learn, play and create with technology. Our first product, the “Cubetto Playset” has been sold in over 40 countries, with over 4,000 back-logged orders to be fulfilled in April 2016. We are very confident of our supply chain pipeline and have PCH International as our supply chain partners.

The problem

The skills children need in order to thrive, create and produce in the 21st century have changed. We want to invest in our children’s futures. Starting children early gives them the best chance of learning a skill which sticks with them in life, but current tools make children consumers, and not creators of technology. There will be over 50bn connected devices by 2020. Digital technology increasingly affects the way humans function and thrive in our modern world. The need for a deeper understanding of digital technology at an earlier age can’t be ignored. 

Our toys are designed to solve these problems, giving children the tools they need to learn these 21st Century skills by focusing on one core principle: The things that inspire you as a child are the fun things. We’re building a standard for children to nurture these skills in early learning.