Houseology.com: The UK’s premier online interior design store, revolutionizing the way we design and shop for our homes

Houseology.com

Introduction

The award-winning Houseology.com website is the UK’s leading online interior design store, disrupting the way customers design and shop for their homes online – and the way designer brands reach a unique target audience.

Everyone loves interior design – but shopping for your home can be a daunting experience. Working with clients around the world, Kate Mooney (CEO and Founder) experienced the uncertainty people felt when it came to making design decisions about their homes and she set out to demystify the process, opening up the design studio and making the ability to source and buy beautiful homewares available to everyone.

Established by interior designers with a heritage in global hotel and residential design, Kate’s team at Houseology.com have created an exciting and dynamic digital emporium of interior design, designer furniture, lighting and home décor, presented in a rich, editorial & educational, click-to-shop style. Our Houseologists source the most coveted items from some of the best design houses in the world and bring them together in an easily accessible, easy to navigate, online store.

Intended impact

Is there anything worse than trailing around furniture showrooms on a wet Saturday with children at your feet and salesmen in your ear? How much more enjoyable is it to relax with a coffee or a glass of wine and browse an extensive collection of click to shop lifestyle looks, brought to you by a professional interior design team in the comfort of your own home?

Houseology.com is like having a trusted interior design studio at your fingertips. From our curated designer collections to our practical design tools, how to guides, videos and interviews, we give our customers a bespoke experience that fills them with inspiration and leaves them feeling excited about their design journey and choices – as we say at Houseology, we’re here to make amazing interiors, amazingly simple.

By putting our customer at the heart of everything we do, we know the challenges they go through and exactly what services and technologies will make their lives easier. Our designers and tech team are continually developing a suite of tools that solve these issues and make shopping for the home online effortless.

Our customers tell us how much they love the diverse breadth and choice of products on offer. They are inspired by the wealth of content, knowledge and tools in the Houseology Masterclass and empowered to become more confident about designing and shopping for their home online.

Professional interior designers and architects trust and love the Housoelogy.com platform too, as it consolidates their highly fragmented supply chain and provides a one-stop shop that not only makes their professional lives much easier, but empowers them to take on projects and designs that they otherwise wouldn’t be equipped to do.

Substantial accomplishments to date

With over £8.9m of sales to date*, and existing investors including Sir Terry Leahy (former CEO, Tesco) Bob Willett (former CIO, Best Buy), Bill Dobbie (Founder, Iomart), Jill Little (former Strategy Director, John Lewis Partnership) and The William Currie Group among others, we’ve proven our model over the past three years and made significant investment in establishing a highly scalable platform, integrating all the infrastructure needed to enable the business to focus on accelerating growth going forward.

Having delivered a CAGR of 91% over the three years*, the business has served over 30,000 customers in over 90 countries. Home to over 200 designer brands and 20,000 products, Houseology.com has become the platform of choice for many designer brands, showcasing a dynamic mix of homewares and tools that customers – both retail and trade – love, in a convenient and customised buying experience.

*source: unaudited management accounts.

Use of proceeds

With our experienced Board and passionate team of designers and web developers, Houseology.com has big ambitions and the timing couldn’t be better. Investment in the past 12 months has been used to develop the infrastructure and scale our systems, enabling the company to take advantage of the rapidly expanding homewares market at home and internationally.

In the same spirit of opening up the design studio to all our customers, with Seedrs, we’re opening up the opportunity for our community and supporters to buy shares in Houseology and participate in our success – giving them the chance to invest alongside Sir Terry, Bob, Bill and the others in this next exciting stage in our growth.

Funds will be used to:

Source: ICNW