Handful – Scoop Tank and Y-back Bra

Handful is launching two new products! Both are designed to support the active lifestyle customer who relies on and loves the new and improved, adjustable Handful Bra. The new Y Back bra is a supportive and sassy option that continues to take you from workout to weekend. The Scoop Tank is designed to showcase both Handful Bras – flattering and versatile from a day lounging to a night out.

This is an opportunity to order and guarantee you get one before they are sold out! The product will arrive late January – and will be available online and at select Retailers sometime in February.

We believe that women supporting women will change the world faster than women competing with women. Live life to the fullest – work hard, play hard. Our products have this in mind.

What’s new at Handful?

The Scoop Tank

Wardrobe workhorse reporting for duty. This slinky two-in-one top will show off the Handful Bra to perfection whether you scoop in the front or show off your back. Sits low on the hips, loose around the waist. This will be the most flattering tank in your wardrobe.

The Handful Scoop Tank in Booya Black

Scoop Tank Features

• Reversible design
• Shimmery, stretchy performance fabric
• Reflective logo on the side

Scoop Tank Sizing*

*Please note: Generous fit – if you are in between sizes, size down.

The Y-back Bra

A fixed strap style with no hardware and a unique crochet detail make this a versatile choice for both fitness and fashion. Wider band sits below the bra line for added comfort. Same flatter, not flatten® silhouette as our Adjustable Handful Bra.

The Handful Y-back Bra in Lavendare Ya

Y-back Bra Features

• No hardware
• Removable pads
• Smooth, stretchy, and supportive performance fabric
• Soft, moisture-wicking lining
• Quick-dry polyester/spandex shell
• Reflective logo on back

Y-back Bra Sizing

The Handful Y-back Bra in Booya Black

The Handful Scoop Tank in Blue Your Mind

The Handful Team

About Handful

Welcome to the Girls’ Club. This brand is about more than bras, more than girls, more than the “girls” inside the bra. This brand is about Us, the bigger, plural, life-is-better-together Us. Handful recognizes that as unique and wonderful as we all are as individuals, where would we be without support, encouragement, and love? As we build our brand, we build our pack. Consider yourself hugged.

Handful was started by fitness enthusiast Jennifer Ferguson, in Portland, Oregon. Positive energy has fueled her 22-year career as a group exercise instructor, teaching cycling, strength, dance, step, aqua, kick-boxing, rock climbing, yoga, and running. Jennifer has also competed in numerous endurance events, such as the Boston Marathon.

After years spent searching in vain for a good sports bra, Jennifer decided to channel her frustration creatively. She designed and manufactured what she (and a lot of other female athletes) had been waiting for… that one sports bra that does it all! It has become much more than a sports bra for its admirers. The Handful is an every day bra that takes you from workout to weekend, looking great by itself or fantastic as a layering piece underneath.

We are proud to be an approved mastectomy bra, supporting breast cancer survivors during treatment and their return to good health and fitness.

Source: ICNW